Case Studies - Business

Case Study 1 - Plan{b} Creative - Keeping customers happy with reliable white label deliveries

Precision Imaging business customer Plan B Creative





Plan{b} Creative is a successful brand agency based in Birmingham’s Jewellery Quarter. With clients all over the UK they have developed a strong working relationship with us at Precision to ensure their customer demands are always met. We deliver products direct to many of their nationwide clients, and they know they can rely on us to deliver when we say we will.

Plan{b} offer a broad service starting with initial design through to final production. Modern marketing demands sharper, more invasive techniques, whether print based, through online channels or hand-held devices. They aim to make the transitions seamless, matching whatever technology demands with meticulous attention to detail, fine creativity, a healthy respect for deadlines and realistic costs.

Plan{b} is renowned for premium graphic design so it is essential that the print output does their work justice. From roller banners to poster prints, Plan{b} needed to be confident that what their clients received was up to the required standard. Many of their orders are sent direct to clients so they don’t have the ability to check the output of orders being white labelled to their customers. For this reason, they need complete confidence in the printers that are delivering to their clients.

Plan{b} used to use various printers to outsource their print, but the service levels were inconsistent and they were often left having to explain missed deliveries to customers and variable print quality. They would sometimes struggle to get proof of deliveries from previous suppliers and spent a lot of time chasing up delivery info.

Since working with Precision, they have not had to worry about any of this. They can rely on consistent, high-quality print that is delivered in the required time frame at a reasonable price. They have access to tracking info on every order they place.

If they need something delivered locally we offer a same-day service to help them achieve quick turnaround when their clients are working to a tight deadline. They know dealing with a reliable and trustworthy company like us gives them peace of mind.

"We have worked with Dave and the Precision Imaging Team for a few years now and have always experienced an efficient and responsive service. They work alongside our clients to ascertain their needs, lead times and go the extra mile to deliver the products to spec and on time. We would certainly recommend them to any business who need a reliable reputable firm to fulfil their printing needs."

Jason Boden MD Plan{b} Creative Ltd.

See more of what Plan{b} do at


Case Study 2 - Chung Ying Restaurant - Delivering quickly to a fast-moving restaurant Precision Imaging business customer Chung Ying Central birmingham

Chung Ying Central is part of a long-established chain of three Chinese restaurants in Birmingham City Centre. They have a variety of print requirements and often need orders turned around in a tight time frame. Since using Precision Imaging they have been able to get their leaflets, POS prints, menus and pop-up banners delivered extremely quickly whilst remaining confident that quality will not be compromised.

Chung Ying was the catalyst for the development of China Town, an area which has developed into one of the most popular parts of Birmingham. This rich history places the restaurant as one of the City’s most well-known and best loved.

By using traditional cooking methods, the food served incorporates all the authentic flavours from Hong Kong. Chung Ying has managed to achieve the balance of appealing to the full breadth of the public, whilst still maintaining its strong and treasured links to the Chinese community.

Before Chung Ying began to use Precision for its print, they were often frustrated at how long it would take for printed items to arrive, and often they would receive orders in dribs and drabs. The colour reproduction would fail to meet expectations and they used lots of different printers without ever being truly satisfied.

A big plus with Precision was the consistency across the different printed media, from laminated posters for their A-boards, to menus for their restaurants and pop-up banners for events. They frequently had problems with their A-board posters going missing and the team at Precision could always create new ones very quickly, sometimes sending them in a taxi to ensure they arrived same day with minimum inconvenience to the Chung Ying team.

As the relationship has developed, Chung Ying’s business has gone from strength to strength, with recent accolades including, Chamber of Commerce Venue of the year - 2015, Birmingham's Best Restaurant - 2016, Businessman of the Year - 2016.

"Precision Imaging are able to provide high quality with a quick turnaround which is essential for our business which can be very fast paced with prints often being required at short notice. Dave and his team never fail to deliver and they always go the extra mile."

William Wong, Chung Ying Group 

To find out more about the fantastic Chung Ying restaurants visit